Definition of Digital Marketing:
Digital marketing is the promotion of a company’s or business’s products and services utilizing digital channels such as search engines, email, websites, mobile apps, social media, and so on. It involves the usage of technological gadgets as well as the usage of the internet. Join Digital Marketing Course in Chennai to enhance your marketing statistics. In this blog we shared the Digital Marketing and its categories.
Categories in Digital Marketing:
Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing are the three basic types of digital marketing (SEM). It can be categorized into three categories: SEO, SMO, and SEM. Email marketing and affiliate marketing, on the different hand, have become key elements of digital marketing in recent years. Online Digital Marketing Course will help you to learn and get idea on Marketing.
1) Search Engine Optimization (SEO)
This is a process of upgrading your site’s structure and content, as well as carrying promotional efforts, to increase traffic and, as a result, rank higher on search engine result pages.
SEO is additionally split into two parts: On-Page SEO and Off-Page SEO
On-Page SEO:
This word relates to all of the actions or procedures utilized by website owners to improve the traffic and ranking of their sites on search engine result pages. Within the website, you deal with the traits of SEO that you have power over, such as technical tags, meta tags, Keyword placing, content quality, and so on. As a result, there should be no obstacle in addressing on-page SEO concerns to preserve and increase ranking.
Off-page SEO:
Off-page SEO varies from on-page optimization in that it aims to improve traffic but does so in a distinctive way. We deal with components under our control, i.e., inside the website, in On-Page SEO, while actions are taken outside the site, which are not within the control of a website owner, such as blog submission, forum posting, article submission, bookmarking, blog commenting, classifieds and so on, are taken in Off-Page SEO.
2) Social Media Optimization (SMO)
Through social media sites such as Facebook, Linked In, Twitter, and Google+, we may improve traffic and hence the ranking of websites. These websites implement an online platform for people to engage with one different and develop social networks all over the globe.
3) SEM (Search Engine Marketing)
SEM (Search Engine Marketing) is a digital marketing method that varies from SEO and SMO in that it expects you to pay search engines such as Google for the marketing of your goods and services on SERPs. The more you play, the extra likely your adverts are to look at the head of search engine results pages. As a consequence, it is the method of marketing a company doing paid adverts that display above organic results on search engine result pages, such as Pay per Click ads (PPC).
4) Email Marketing
Like SMO, PPC, and other kinds of marketing, email marketing is one of the most effective. It is the use of sending a commercial message through mail to a group of people, mainly potential consumers. In easy terms, it relates to the use of emails to advertise items or services as well as to build and maintain client connections.
5) Affiliate Marketing
Affiliate marketing is a variety of digital marketing in which an affiliate is compensated for promoting a company’s or a seller’s products or services. Every sale earns the affiliate a part of the profit. In conclusion, the company pays third-party publishers, known as affiliates, to drive visitants to the company’s products and services.